There are some fundamental aspects that should be considered when designing a postcard:
 All postcards should have the standard size (3.5’’ x 5.5’’or 4’’ x 6’’). It is recommended using this format since postcards are known for it. If this standard size is changed, the postcard may not be recognized as what it is. Its rectangular morphology and size are the most important features that make a postcard what it is. Apart from this, the lines on the back, the division and the space for the stamp are other recognizable elements of postcards.
In order to accomplish a communicational success, a postcard that is being used as an advertisement medium should have an eye-catching picture, and little written content. The text should not be more important than the picture. Is so, this will call the attention of the viewer. When we talk about the picture of a postcard we mean the pure image. The text may whether enlighten the idea of the picture or add more information.
The designer must create a picture that will convey a message that is directly connected with the idea that it is supposed to reflect. To accomplish this, it is necessary to convey a visual message that is appropriate for the company that is sending the postcard and for the addressees. These pictures are called rhetoric pictures since convey a connotative message, and not literal. Postcard pictures blend different graphic universes and ideas, but always sticking to the same basic message that is to be communicated. By doing this, the picture will be powerful and eye-catching. In order to obtain an eye-catching picture, it is necessary to carry out some exhaustive research on the most important factors of communication. This information is essential to arrange the elements of the postcard in the available space. In this way, the picture obtained will be conceptually limited, powerful and effective regarding the representation of the idea.
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